Many people would question the effectiveness of conventional marketing tools like power of brochure and flyers in today’s digital world. However, a brochure that is well structured and made turns out to be an effective element for companies to make an impact on their targeted clients.
A well-designed brochure increases the chances for proper exhibition of the brand, its services and accolades and eventually will lead to the desired conversions.
Let’s begin the blog by first understanding what exactly are Brochures.
They are cost-effective advertising tools that help you promote your brand and its services to your target audiences. Large companies still rely on them due to the cost factor and its power to promote your services in a precise and appealing manner.
BROCHURE AVAILABILITY
Brochures can be available in two forms
1) Standard Printable Brochures
2) Online Brochures
Standard Printable Brochures
They are the most commonly found and most preferred form of Brochure even today. They are distributed at trade shows, conferences, and other business premises for better customer engagement and conversion.
Online Brochures
They are the same as the standard brochures, but they aren’t available physically. These are directly connected to your website making it easy for the clients to access other information on the company’s website such as blog posts and detailed information on the company’s activities.
TYPES OF BROCHURE CONTENT
Brochures come in different formats with different functions which are given below:
SERVICE BROCHURES
These are specifically made to portray the services and activities of a business from which the clients could benefit.
EVENT BROCHURES
These brochures are made to inform clients about upcoming events in detail along with the event date, time, location and other registration information.
PRODUCT INFORMATION
These brochures are product-centric giving out information on the product features, objectives, advantages and costs.
MOST COMMON TYPES OF BROCHURE LAYOUT
Half-Fold
This type of brochure is the simplest with two internal panels along with front and back cover.
Tri-Fold
This brochure contains three internal panels along with front and back cover.
Z-Fold
Known by many names like Zig-Zag and double-bending brochure, which includes six parts of equal size.
Accordion Fold
This brochure is similar to the musical instrument, hence deriving its name from it.
Its structure is similar to the Z-fold but has more sections in it.
Significant Elements for Effective Brochure Design
-Visual Appeal
The brochure should contain appealing high-quality images that captivate the readers. So choose expert photography or high-quality stock photos that convey your brand message precisely.
-Branding Elements
Always make sure that the branding elements such as logos, brand colors and typefaces are employed consistently as a systematically structured brochure always captivates the readers.
-Layout & Typography
Proper use of white space and aesthetically readable fonts is of utmost importance to captivate the readers.
-Precise Content
Write easy-to-understand, uncomplicated and engaging copy to convey your business’s services and activities emphasizing on how your solution can benefit the readers or clients.
-Navigability
Since brochures come in multiple panel format it is important to create information that is naturally flowing and logical.
CONCLUSION
Back to the main question…Are Brochures still relevant in the digital era?
Yes, absolutely they are!
A brochure serves as an effective material for clear communication between businesses and their target audiences as it offers comprehensive information on the business, its objectives and services.
Even in today’s digital, it is preferred by many due to its appeal and cost-effectiveness.
Hence, if you are looking to promote your business better, get in touch with us for top-notch brochure designs and expertise.